Social Media Manager resume example content
Professional Summary
Social media manager with 6+ years across ad agency, e-commerce, and non-profit brands, leading strategy, visual storytelling, and community growth. Generated 27M+ impressions, scaled communities past 10,000 followers, and drove 5x sales growth through trend-led content and paid social.
Core Skills
Strategy: Social media strategy, content calendars, community management, brand voice
Paid: Meta Ads Manager, budget planning, A/B testing, ROAS optimisation, influencer marketing
Analytics: Google Analytics, Meta Business Suite, Instagram Insights, Sprout Social, Hootsuite
Creative: Short-form video, copywriting, Canva, CapCut, Adobe Photoshop, team management
Key Achievements
Generated 27M+ Instagram impressions in 8 months and scaled daily e-commerce sales 5x, from 40 to 200+ units.
Scaled a craft-sector brand past 10,000 followers with 3.2M reach through combined organic and paid strategy.
Ran Meta campaigns from INR 5,000 to INR 50,000+ monthly at 2.5x ROAS and 8%+ engagement rate.
Grew a new brand account to 1,000+ organic followers and 400K monthly views within 30 days of launch.
Experience
Communication Manager — Craft Sector Non-Profit | 2024–2026
• Owned end-to-end social strategy across Instagram, Facebook, and LinkedIn for two brand accounts.
• Delivered 3M paid and 1M organic impressions on a INR 5,000 monthly budget through tight audience targeting.
• Led campaign moments (Environment Day, Women's Day) that lifted organic engagement 40%.
• Mentored a 5-person writing and design team and owned the content calendar end to end.
Social Media Manager — Footwear E-commerce Brand | 2023–2024
• Built the B2C content engine that produced 27M+ impressions and 4x follower growth in 8 months.
• Managed INR 50,000+ monthly Meta spend with creative and copy A/B tests, sustaining 2.5x ROAS.
• Ran a 20+ micro and macro influencer programme adding 2M+ incremental reach.
Assistant Social Media Manager — Digital Marketing Agency | 2022–2023
• Managed 5+ concurrent B2C client accounts and improved lead generation 35% with full-funnel campaigns.
• Held 100% client retention across assigned accounts.
Education
BBA, Marketing & Digital Business — IGNOU, New Delhi
Additional
Google Digital Marketing & E-commerce Professional Certificate
Meta Social Media Marketing Professional Certificate (in progress)
Languages: English (professional), Hindi (native)