Marketing Manager resume example content
Professional Summary
Marketing manager with 6+ years owning full-funnel strategy, paid media, and content across e-commerce, non-profit, and agency accounts. Manages monthly media budgets up to INR 50,000+ at 2.5x ROAS, grew revenue 5x, and improved client lead generation 35% while leading a 5-person team.
Core Skills
Strategy: Full-funnel marketing (TOFU/MOFU/BOFU), GTM planning, positioning, campaign roadmaps
Acquisition: Meta Ads Manager, paid social, influencer marketing, A/B testing, ROAS and CAC management
Content: Content marketing, short-form video, copywriting, editorial calendars
Analytics: Google Analytics, Meta Business Suite, funnel and cohort reporting, monthly performance reviews
Key Achievements
Drove 5x revenue growth at Koburg Footwear (40 → 200+ daily units) through an integrated organic and paid programme.
Improved lead generation 35% across 5+ Workfolic clients by rebuilding full-funnel campaign structures.
Delivered 27M+ impressions and 8%+ engagement while holding 2.5x ROAS on INR 50,000+ monthly paid spend.
Built and managed a 5-person content team at AIACA, shipping a consistent multi-channel calendar in-house.
Experience
Marketing & Communication Manager — All India Artisans and Craftworkers Welfare Association (AIACA), Delhi | Nov 2024 – Apr 2026
• Owned the marketing calendar across Instagram, Facebook, and LinkedIn for AIACA and Craftmark.
• Allocated and reported a INR 5,000 monthly media budget, producing 3M paid and 1M organic impressions.
• Led campaign launches that increased engagement 40% and supported CSR partnerships with HCL Foundation, Flipkart Foundation, and Titan (TATA).
• Managed a 5-person team plus external creative partners against monthly delivery targets.
Marketing Manager (Social & Paid) — Koburg Footwear (E-commerce), Delhi | Aug 2023 – Oct 2024
• Ran acquisition end to end: creative strategy, Meta media buying, influencer partnerships, and reporting.
• Scaled monthly spend past INR 50,000 while maintaining 2.5x ROAS through structured A/B testing.
• Delivered 4x follower growth and 27M+ impressions that translated directly into 5x daily order volume.
Assistant Marketing Manager — Workfolic (Digital Marketing Agency), Delhi | Feb 2022 – Jun 2023
• Managed 5+ B2C travel and tourism accounts (Vibgyor Hospitality, Flyfino) with TOFU/MOFU/BOFU campaign plans.
• Produced monthly ROI reports with recommendations, sustaining 100% client retention.
Education
BBA, Marketing & Digital Business — IGNOU, New Delhi (2025 – Present)
Projects
Desi Dastan — Founder & Content Creator (Mar 2026 – Present): built a crafts, culture, and sustainability brand to 1,000+ organic followers and 100K–400K monthly views in 30 days.
Additional
Google Digital Marketing & E-commerce Professional Certificate
AI for Content Creation & Marketing
Languages: English (professional), Hindi (native) | Delhi, India — open to relocation