Brand Manager Resume Example (Built With GotaOfferr)

Brand marketer with 6+ years building and growing consumer brands across e-commerce, non-profit, and agency environments. Owns positioning, integrated campaign execution, and paid budgets — delivering 27M+ brand impressions, 5x sales growth, and a 40% lift in audience engagement.

Brand: Positioning, brand voice and guidelines, storytelling, brand health tracking

Campaigns: Integrated campaign planning, go-to-market, seasonal moments, influencer partnerships

Commercial: Budget management, ROAS and CAC efficiency, performance reporting

Leadership: Agency and vendor management, cross-functional alignment, 5-person creative team

Repositioned Koburg Footwear's creative platform, lifting daily sales 5x (40 → 200+ units) and generating 27M+ brand impressions in 8–9 months.

Scaled Craftmark past the 10,000-follower milestone with 3.2M reach, building recognition across domestic and international craft markets.

Delivered 2.5x ROAS on INR 50,000+ monthly Meta budgets through disciplined creative and audience testing.

Launched Desi Dastan from zero to 1,000+ organic followers and 400K monthly views within 30 days on a defined brand narrative.

Communication Manager (Brand) — All India Artisans and Craftworkers Welfare Association (AIACA), Delhi | Nov 2024 – Apr 2026

• Owned brand communication for AIACA and the Craftmark certification programme, setting voice, visual direction, and campaign calendar across Instagram, Facebook, and LinkedIn.

• Planned tentpole campaigns (Environment Day, Women's Day) that raised engagement 40% and expanded international brand awareness.

• Led brand moments with corporate partners including HCL Foundation, Flipkart Foundation, and Titan (TATA) under CSR programmes; covered Craftkatha and Shilp Charcha live.

• Directed a 5-person content and design team plus external creative partners against brand guidelines.

Brand & Social Media Manager — Koburg Footwear (E-commerce), Delhi | Aug 2023 – Oct 2024

• Defined the brand's content platform and tone of voice, turning it into a repeatable creative system.

• Owned monthly media budget allocation across awareness and conversion, holding 2.5x ROAS on INR 50,000+ spend.

• Built a 20+ micro and macro influencer roster as an always-on advocacy layer, adding 2M+ incremental reach.

Assistant Manager, Client Brands — Workfolic (Digital Marketing Agency), Delhi | Feb 2022 – Jun 2023

• Ran brand and performance calendars for 5+ consumer clients in travel and tourism, including Vibgyor Hospitality and Flyfino, with 100% retention.

• Delivered monthly brand and funnel reporting with recommendations adopted by client leadership.

BBA, Marketing & Digital Business — IGNOU, New Delhi (2025 – Present)

Desi Dastan — Founder & Content Creator (Mar 2026 – Present): crafts, culture, and sustainability page built to 1,000+ followers and 100K–400K monthly views, collaborating directly with Indian artisans and sustainability brands.

Google Digital Marketing & E-commerce Professional Certificate

Advanced Social Media Strategy Specialization

Languages: English (professional), Hindi (native) | Delhi, India — open to relocation